When the global financial crisis hit, every major economic system was affected. One of the hardest hit areas was that of tourism, as this is an area that is nonessential to the continuance of life. However, for those who work in the tourism industry, they would say differently. In Sydney, the impact on tourism was to slow it down, but not to stop it.
In 2008 world leaders around the globe had to act fast to prevent economic collapse. While nearly all acted quickly and decisively, the impact was spread worldwide. In the aftermath, people have simply been spending less on travel to conserve money for necessary life expenses, like food and shelter.
But in light of the effects of the global financial crisis, a surprising trend was found. Although fewer tourists have been visiting Australia on holiday, those who are visiting the country are staying for longer blocks of time. These extended stays by fewer people have helped to offset the effects of less tourists. In fact, the overall dollar amount of the tourism industry in Australia increased to a record number in 2008.
Difficulties extended however into 2009 as the industry struggled against the addition of the Black Saturday bushfires, called as the worst ever national disaster for the country. Sydney fell behind Melbourne in tourism spending, but kept up a decent figure for the rest of the year.
Sydney, which is located on the coast of New South Wales, has an extraordinary location and offers site seeing opportunities that can be found nowhere else in the world. Whale watching, the Sydney Opera House, world-class events, and a cosmopolitan flavour, while still being quintessentially Australia, are only a few of the fantastic features of Sydney. The government’s tourism campaigns target the natural beauty, gorgeous available outdoor living, and harbour side location. These are excellent choices for focus, and great ways to bring visitors from other parts of the world. However, there should be a greater focus of the reasons that Sydney is set apart from anywhere else. As well, perhaps more emphasis should be given on why it is a good place to stay awhile.
The tourism sector will find it necessary to adapt to changing needs of travellers, despite the upswing in the economy. Sydney and other cities in Australia are long-haul destinations for tourists and travellers coming from other countries and continents. If consumers are willing to use their dollar to come that far, they must either feel it is worthwhile to see something spectacular or to have a place to shed the stress of life in beautiful surroundings. Sydney has the best of both worlds to offer travellers to the country, and tourism boards, as well as those in the tourism industry, should take note.