Travel website marketing involves consistent efforts to find out what works. After a few effective marketing tools are discovered, it reveals seasonal buyer trends. Here are some tips on travel website marketing.
Start planning the travel marketing plan based on what people are searching for. Research is one way to clearly see what destinations and information vacationers are searching for and an example of this is, if people are looking and searching for domestic flights in Australia. Use keyword research tools online or outsource the research. Websites like Google keyword tool external and Spyfu are great free resources to try.
Creating a website that highlights some of the attractions or landmarks of the destination city is important. Include pertinent key words, photographs, and even a short video that highlights things to do in that area. Use some of these short videos for marketing the website. Distribute the videos at Tube Mogul, YouTube, and other popular video sharing websites. Make the first text in the resource box for video sharing websites the URL that is related to the video.
Create an informational article based on a related keyword to a destination within the travel website. Use article directories to give travel tips or anything interesting related to the search terms that is interesting and could lead to booking travel plans. Use article distribution services to save time submitting articles. There are inexpensive services like Isnare that will make the article available to thousands of webmasters, bloggers, and newsletter creators. Visitors to the articles will find out about the travel website through the resource box at the end of the article.
Knowing what world travelers want and are searching for will give the travel website a great advantage. Adding an article, video, and Craigslist ads is one way to boost marketing efforts. Update social networking websites with the urls of published articles and videos. Use these tips for travel website marketing.